John is the CEO and Managing Director of Goodform Innovations. He is a design engineer with 20+ years experience creating and managing products, systems and IP in the Golf Industry.

Mr. Al Sorour is our strategic business development advisor. During his leadership as a Board Member for LIV Golf and Newcastle United FC, Majed was the conduit for the Saudi Kingdom’s entry and market share growth into Sports and Entertainment.

Marcus Lalario is a creative marketing leader with over 25 years of experience building popular and trusted brands. His innovative and creative approach builds consumer loyalty. Lalario's upbeat and authentic nature motivates those around him to think larger than life to create inspirational and memorable moments to reach their marketing goals. 

Mr. Matherly counsels us on a wide range of intellectual property (IP) matters, including with respect to trademarks, copyrights, patents and other related matters, including licensing and technology transfer transactions. He’s been managing our corporate structure since 2019.