The Intersection of Design
and Science.

From experiences and product creation to data collection and project management, we are the conduit where Innovation gets adopted into use.

We have been working in the golf industry for the past three decades and have pioneered material science into industry standards by listening to tour players and pushing boundaries.

Company Overview

Goodform Innovations is an incubation design firm that develops brands and products for leaders in sport. Everything we do is about creating IP and meaningful collaborations.

GOODFORM is the company where all partnerships live.

FLUX is the brand for all of our products.

Our Success

Victories by Design

Our creations just over the last 30 months have turned careers around, netted over $100 million in earnings for players and have dramatically stirred the golf equipment pot.

We are laser focused on securing our position and taking market share from everyone.
Credibility + Nexus = Goodform’s highway for success.

Engineering One Product at time.

Our In-house development team is tuned in to the process.

From napkin sketch and IP strategy to prototype and production, we build experiences into our projects.

We classify both Hardgoods and Softgoods as Equipment. Performance is the lens while design is embedded in our DNA.

+ Our Products

Our Services

Concept to Commercialization. We have spent the last 18 years in the golf, fashion and sporting goods industries directing and managing teams that entail global operations, design, brand development, engineering, strategic planning, manufacturing, executive production and marketing.
- Define Customer Journey Mapping for Brand and Product Engagement.
- Integrate Performance Metrics using AI to optimize Channel Metrics to Drive ROI
- Develop and Engineer Technologies and IP Strategies: Sketch through Volume Manufacturing
We drive quality assurance from a single platform that can dramatically streamline a company's processes, increase profitability, and decrease tensions between QA and engineering. We implement validation programs suited for your needs and expectations.
Our solutions are scalable and secure offering flexibility while meeting complex routing requirements for retailers and D2C.

Recent Clients

Malbon

We are on our 6th Limited Edition Putter Collaboration with Malbon. The latest release is with HBO’s, Curb Your Enthusiasm. There are two models, a Blade and a Center Shafted Mallet. Each are serialized and packaged in an Apple ply commemorative wooden box. From the 7 screws that make up the multi material Remington (Mallet) to the custom tooling we did for the grip, we sclupted these products and built them in house.

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L.A.B. Golf

Sam Hahn, CEO of LAB contacted us back in 2020. He had just purchased the company and needed a firm to design and engineer their first series following the DF1. We crafted the MEZZ and the DF3 (Minus the Hole). Shortly after the first release of the Mezz it earned the inaugural victory on the LIV Tour. We made some intrductions and helped them secure credentials. Compliment this with several PGA Tour victories and … we kinda know what happened next.

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Dormie Workshop

The P-Vibe 1 examined all of the things that we as golfers need while on the course. Combining these objects with their functionalities + their need for accessibility birthed the initial concepts. By the end of our exploration, we had stripped all of the pockets, zippers, and straps we thought were valuable. We ended up with a clean and simple utilitarian tote bag that can be used for both on-course and off-course enjoyment.

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LIV Golf Tour

We’ve been fortunate to have an ongoing relationship with SMASH GC’s players that started pre LIV. Most of our work has been developing equipment and fine tuning our creations based on feel and preference. However, our latest project is rooted in Brand Language and Positioning. Aligning the correct collaborations with existing legacy brands is underrated. Here is our take on the correct way to build Team Equity.

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TecTecTec

TecTecTec is a manufacturing company driven by one motto. “Only What You Need.” TecTecTec rose to be the #1 Rangefinder on Amazon and their model was simple; Innovation and Precision for a fair price. Over a 2 year period, Goodform developed a language through 12 new products that married hardgoods and softgoods including Speakers, Rangefinders, Audible GPS , Backbacks, Totes and a Bored Ape NFT.

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